Lead reactivation for home service contractors
Book jobs from the estimates and quotes that never closed
Half your HomeAdvisor and Angi leads never answer, and the quotes you did send months ago went quiet even though the problem never got fixed. We go back through those old estimates by text and book the homeowners who still need the work. You only pay when it works.
On this page
Whether you do HVAC, plumbing, electrical, or exteriors, this tends to track:
- Leads from HomeAdvisor or Angi that cost $50 to $100 each where half never pick up
- Estimates from three or six months ago where the leaky faucet, dead furnace, or cracked driveway is still there
- Busy-season leads that flooded in so fast your team could not follow up properly
- Techs and estimators chasing homeowners instead of doing billable work
- Homeowners who got three quotes, went with nobody, and just delayed the whole thing
Does this sound familiar?
Your in-home reps run five or six appointments to close one or two, and the ones that got away all sound the same. 'We are getting a couple other quotes.' 'My spouse is not home to decide.' 'Let us circle back after the holidays.' Then the estimate sits, the drafty windows and the sticking door do not fix themselves, and six months later they cannot remember your company name. We go back through every old estimate request by text, remind them the problem is still there, handle the 'let me think about it' that turned into silence, and rebook the ones who are ready onto your consultants' calendars. Blast texts do not work here and we do not send them. But if you added up every quote you gave in the last 18 months that never signed, what would even a fraction of those jobs be worth?
How we reactivate home service contractors leads
We text your old estimates and quote requests, referencing the specific job they asked about. The conversation checks whether the problem is still there, handles timing objections, and books the job when they confirm they are ready.
We reach back out, handle 'I went with someone else' and 'I've been meaning to sort that,' and put confirmed jobs on your schedule. Your crew shows up to work that is ready, not phone tag.
Why unclosed estimates are the best leads you have
A homeowner who got an estimate for a leaky faucet, a dead furnace, or a cracked driveway three months ago probably still has the problem. These are not discretionary purchases. The issue does not fix itself. When we text to ask if the problem is still there, the response rate is high because the pain is ongoing.
Seasonal surges and the leads that slip through
Every home services business knows the pattern: leads flood in during peak season, the phones ring nonstop, and the team cannot follow up with everyone. Reactivating that list in the shoulder season fills your calendar when new leads slow down.
What those leads are actually worth
A year of unclosed estimates is real money. If 20 to 30 percent reply and 5 percent book, even a small shop pulls tens of thousands in jobs from a list that was collecting dust, with no new ad spend.
Reactivating home service contractors leads across Alberta
We work with HVAC, plumbing, electrical, roofing, and exterior contractors across Alberta, with experience in the Edmonton and Calgary metro areas. Alberta's seasonal swings create natural reactivation windows.
Not in Alberta? The Hand-Raise Test works on any opted-in list anywhere in Canada or the United States. Get in touch.
The honest objection
Can't I just text them myself?
You can, and a few owners try it. They block off an afternoon, fire out forty texts, catch a couple of replies, then a customer walks in and the list sits untouched for another month. Doing it by hand is slow, it never really gets finished, and it competes with everything else on your plate.
The bigger issue is what you actually say. A quick “hey, still interested?” gets ignored. The messages we send to your old leads come from years of direct-response marketing, built on Dean Jackson's nine-word email and the questioning method from Neil Rackham's SPIN Selling. They are short, they feel personal, and they are written to reopen a real conversation instead of sounding like a pitch. That wording is the part most people get wrong, and it is the difference between a list that stays silent and one that books calls.
Dean Jackson's nine-word email
Short, curious, and almost impossible to ignore. It earns a reply without asking anyone to commit to anything, so the conversation starts on their terms.
SPIN Selling by Neil Rackham
Questions that surface the real problem before anyone pitches a thing. The people who answer are the ones actually ready to do something about it.
I'm not going to pretend it is magic. A message can only wake up someone who had genuine interest in the first place. What we do is make sure the ones who did hear from you in a way that actually gets a response, which is usually more than a busy team gets doing it between everything else.
What a real hand-raise looks like
We only send you people worth picking up the phone for
A booked call is easy to fake. A good one is not. Before anyone reaches your calendar, they clear the same three bars:
They have the exact problem you fix
And they are looking for a fix right now, not someday. We only put people in front of you who are dealing with the thing you solve at the moment we talk to them.
They can afford your best option
Not just your cheapest package. These are people with more than enough budget for your highest-priced product or service, so your team is never talking someone into something they cannot buy.
They are ready to move now
They want to move forward with you on the call, right there and then. Not "let me think about it" for another quarter. Ready to take the next step while you have them.
Anyone who does not clear all three never lands on your calendar. Your team spends its time closing the people who are ready, not sorting through tire-kickers.
The numbers across every list we have worked
$2.3M+
Found revenue
47%
Avg reply rate
250+
Businesses served
48hrs
To first result
Questions home service contractors ask
Why do home service leads never answer?+
Shared lead platforms send the same homeowner to several contractors, so they get buried in calls. Add busy-season overflow and you miss people who genuinely needed the work. Text catches them where a call goes to voicemail.
Can old estimates still turn into jobs?+
Often yes, because the problem rarely fixed itself. The furnace still struggles, the roof still leaks. A well-timed message reminds them and gets the ready ones back on your schedule.
Is this just a text blast?+
No. It is a two-way conversation that answers questions, handles objections, and only passes you homeowners who confirm they still want the work. Opt-out rates stay low because it does not feel like spam.
What does it cost to try?+
Nothing upfront. We prove it on a sample of your old estimates first, then agree on a price per booked job or call once you see it working.
See it for yourself
Try the demo, then try to break it
This is the same conversation your old home service contractors leads would get. Reply the way a real customer would, throw curveballs at it, and see how it holds up. It is free and there is nothing to sign up for.
Free Hand-Raise Test on a sample of your own list. You only pay when it works.