Lead reactivation for roofing contractors
Fill your schedule from the roofing estimates that never signed
Close rates on roofing estimates sit around 20 to 40 percent, which means most homeowners you quoted went quiet even though the roof still leaks. We go back through those estimates by text, restart the conversation, and fill your schedule with homeowners ready to move. You only pay when it works.
On this page
Here is what I hear from most roofing companies:
- Estimates that stalled on 'getting other quotes' and never came back
- Storm-season leads that flooded in so fast your team could not follow up properly
- Homeowners 'waiting on insurance' whose claim cleared months ago
- Angi and HomeAdvisor leads at $50 to $100 each where half never answer
- Estimators spending half their day chasing instead of closing
Does this sound familiar?
You paid 50 to 100 bucks a pop for those HomeAdvisor and Angi leads, and half never picked up the phone. Storm season flooded your team so fast the follow-up fell apart, and the homeowners who got an estimate went quiet on 'we are getting other quotes' or 'insurance has not approved it yet.' Their roof still leaks. The problem did not go anywhere, they just got distracted and forgot which of the six companies you were. We go back through every old inspection request and estimate by text, reignite the conversation, handle the insurance-delay and 'still shopping' objections, and put the homeowners who still need the work back on your estimators' schedule. We cannot force a claim through faster. But of the leads your team already paid for and ran last year, how many still have the exact same leak?
How we reactivate roofing contractors leads
We text your old estimates and inspection requests, referencing the specific issue. The conversation checks whether the roof still needs work, handles questions about timing and cost, and books an inspection or job when they confirm they are ready.
We reach back out, handle 'I went with someone else' and 'still waiting on insurance,' and put confirmed inspections on your calendar. Your estimators only talk to homeowners who still need the work.
Why old roofing estimates close at a higher rate than you expect
A roof that needed replacing six months ago still needs replacing. Unlike discretionary purchases, roofing is a need, not a want. When we text to ask if the roof still needs attention, the reply rate is strong because the need is urgent and ongoing.
Post-hail season and the surge window
Alberta knows hail. Every summer brings a wave of emergency inspections and estimates, and roofing companies get swamped. By fall, you have hundreds of homeowners who needed a new roof and never heard back. That is a reactivation goldmine.
What those leads are actually worth
Say you have 2,000 old roofing leads. If 20 to 30 percent reply and 5 percent sign, that is 20 to 30 contracts at a $12,000 average, or $240,000 to $360,000. Even if only ten close, that is $120,000 from a list collecting dust.
Reactivating roofing contractors leads across Alberta
We work with roofing contractors across Alberta, with strong experience in the Calgary and Edmonton metro areas. Calgary's hail season creates a natural surge-and-stall cycle for estimates.
Not in Alberta? The Hand-Raise Test works on any opted-in list anywhere in Canada or the United States. Get in touch.
The honest objection
Can't I just text them myself?
You can, and a few owners try it. They block off an afternoon, fire out forty texts, catch a couple of replies, then a customer walks in and the list sits untouched for another month. Doing it by hand is slow, it never really gets finished, and it competes with everything else on your plate.
The bigger issue is what you actually say. A quick “hey, still interested?” gets ignored. The messages we send to your old leads come from years of direct-response marketing, built on Dean Jackson's nine-word email and the questioning method from Neil Rackham's SPIN Selling. They are short, they feel personal, and they are written to reopen a real conversation instead of sounding like a pitch. That wording is the part most people get wrong, and it is the difference between a list that stays silent and one that books calls.
Dean Jackson's nine-word email
Short, curious, and almost impossible to ignore. It earns a reply without asking anyone to commit to anything, so the conversation starts on their terms.
SPIN Selling by Neil Rackham
Questions that surface the real problem before anyone pitches a thing. The people who answer are the ones actually ready to do something about it.
I'm not going to pretend it is magic. A message can only wake up someone who had genuine interest in the first place. What we do is make sure the ones who did hear from you in a way that actually gets a response, which is usually more than a busy team gets doing it between everything else.
What a real hand-raise looks like
We only send you people worth picking up the phone for
A booked call is easy to fake. A good one is not. Before anyone reaches your calendar, they clear the same three bars:
They have the exact problem you fix
And they are looking for a fix right now, not someday. We only put people in front of you who are dealing with the thing you solve at the moment we talk to them.
They can afford your best option
Not just your cheapest package. These are people with more than enough budget for your highest-priced product or service, so your team is never talking someone into something they cannot buy.
They are ready to move now
They want to move forward with you on the call, right there and then. Not "let me think about it" for another quarter. Ready to take the next step while you have them.
Anyone who does not clear all three never lands on your calendar. Your team spends its time closing the people who are ready, not sorting through tire-kickers.
The numbers across every list we have worked
$2.3M+
Found revenue
47%
Avg reply rate
250+
Businesses served
48hrs
To first result
Questions roofing contractors ask
Why do roofing estimates not close?+
Homeowners collect a few quotes, wait on insurance, or just get distracted. Most teams call once or twice and give up. The roof problem does not go away, so a patient follow-up brings a real share back.
Can old roofing leads still sign?+
Often yes. A 'stale' lead usually still has the same leaky roof. We message them, find out whose problem is still open, and book the ready ones for an inspection.
What about the off-season?+
Perfect timing to build a pipeline. We re-engage now so you have a schedule full of ready homeowners when the season kicks off, while competitors scramble for fresh leads.
What does it cost to try?+
Nothing upfront. We prove it on a sample of your old estimates first, then agree on a price per booked job or call once you see it working.
See it for yourself
Try the demo, then try to break it
This is the same conversation your old roofing contractors leads would get. Reply the way a real customer would, throw curveballs at it, and see how it holds up. It is free and there is nothing to sign up for.
Free Hand-Raise Test on a sample of your own list. You only pay when it works.