Lead reactivation for solar companies
Get more installs from the solar quote requests that already went cold
If you run a solar company, you already know most of your quote requests never sign. We go back through the ones that stalled on 'let me talk to my spouse' or 'I'm waiting for better incentives,' restart the conversation by text, and hand your consultants the homeowners who are ready to book a survey again. You only pay when it works.
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Here is what I hear from most solar owners:
- Quote requests that go cold because follow-up takes days, not minutes, and by then the homeowner has three other bids
- Homeowners who booked a survey six months ago, got their number, then went quiet on 'we need to think about it'
- Facebook and Google leads that came in on a weekend when nobody was there to respond
- Cost-per-acquisition climbing every quarter while thousands of warm quote requests sit untouched in the CRM
- Your consultants chasing fresh leads because that is what pays, so the back catalogue rots
Does this sound familiar?
You have consultants who can close, but they are burning daylight chasing homeowners who already ghosted them after the site survey. You know the ones. They said 'let me talk to my spouse' or 'I want to wait and see what happens with the incentives,' booked nothing, and now they sit in your CRM with a stale tag while your cost per acquisition climbs another quarter. Meanwhile the weekend Facebook leads came in at 9pm Saturday and by Monday they already had three other quotes. We go back through every one of those cold quote requests, restart the conversation by text, patiently work the financing and tax-credit questions your reps do not have time for, and hand your consultants the homeowners who confirm they still want panels and are ready to rebook a survey. We are not going to fix your speed on brand-new leads, that is a different build. But the back catalogue everyone wrote off, how much of your last two years of ad spend is still sitting in there untouched?
How we reactivate solar companies leads
We message your old quote requests by text, referencing the original inquiry. The conversation handles common objections around financing, tax credits, and timing, then books a survey with homeowners who confirm they are still interested. Your consultants only talk to people who already said yes.
We handle the messaging, the patient back-and-forth about financing and tax credits, and the objection handling. Your consultants only get on the phone with homeowners who have confirmed they still want solar and are ready to move.
Why old solar leads are worth more than you think
A homeowner who requested a solar quote six months ago did not stop wanting lower energy bills. They got busy, rates shifted, or they needed another conversation with their spouse. The underlying intent is still there. What changed is that your competitors stopped calling. That gap is your advantage. When we restart the conversation, these people often respond within hours because nobody else has checked in.
The objections we hear from solar leads and how we handle them
"Too expensive" is the most common, followed by "waiting for better incentives" and "need to talk to my spouse." The AI handles these patiently, walks through financing options and current tax credits at a high level, and avoids promising specific numbers. The goal is to get the homeowner to confirm they still want solar and agree to a call where your consultant can go deep. Technical questions about panel types, inverters, or roof suitability get redirected to your team because that is where your expertise matters.
The five-minute rule and why speed matters
Industry data shows that responding to a solar lead within five minutes makes you 21 times more likely to qualify them. Most companies take days. By the time your team calls back, the homeowner has three other bids. We do not fix your speed-to-lead on fresh inquiries (that is a different problem), but we recover the ones that already fell through the cracks because of slow follow-up.
What those leads are actually worth
Say you have 5,000 old solar quote requests. If 20 to 30 percent reply and around 5 percent of those sign, that is 50 to 75 installs at a $25,000 average. Cut it in half to be safe and you are still looking at $600,000 in signed contracts from leads you already paid for.
Reactivating solar companies leads across Alberta
We work with solar companies across Alberta, including Edmonton and Calgary metro areas. Alberta's solar incentive programs and long summer daylight hours make this market particularly strong for reactivation. Many of the quote requests we recover were generated during the busy spring and summer months and went cold over the winter.
Not in Alberta? The Hand-Raise Test works on any opted-in list anywhere in Canada or the United States. Get in touch.
The honest objection
Can't I just text them myself?
You can, and a few owners try it. They block off an afternoon, fire out forty texts, catch a couple of replies, then a customer walks in and the list sits untouched for another month. Doing it by hand is slow, it never really gets finished, and it competes with everything else on your plate.
The bigger issue is what you actually say. A quick “hey, still interested?” gets ignored. The messages we send to your old leads come from years of direct-response marketing, built on Dean Jackson's nine-word email and the questioning method from Neil Rackham's SPIN Selling. They are short, they feel personal, and they are written to reopen a real conversation instead of sounding like a pitch. That wording is the part most people get wrong, and it is the difference between a list that stays silent and one that books calls.
Dean Jackson's nine-word email
Short, curious, and almost impossible to ignore. It earns a reply without asking anyone to commit to anything, so the conversation starts on their terms.
SPIN Selling by Neil Rackham
Questions that surface the real problem before anyone pitches a thing. The people who answer are the ones actually ready to do something about it.
I'm not going to pretend it is magic. A message can only wake up someone who had genuine interest in the first place. What we do is make sure the ones who did hear from you in a way that actually gets a response, which is usually more than a busy team gets doing it between everything else.
What a real hand-raise looks like
We only send you people worth picking up the phone for
A booked call is easy to fake. A good one is not. Before anyone reaches your calendar, they clear the same three bars:
They have the exact problem you fix
And they are looking for a fix right now, not someday. We only put people in front of you who are dealing with the thing you solve at the moment we talk to them.
They can afford your best option
Not just your cheapest package. These are people with more than enough budget for your highest-priced product or service, so your team is never talking someone into something they cannot buy.
They are ready to move now
They want to move forward with you on the call, right there and then. Not "let me think about it" for another quarter. Ready to take the next step while you have them.
Anyone who does not clear all three never lands on your calendar. Your team spends its time closing the people who are ready, not sorting through tire-kickers.
Proof from real solar companies
Jon, Solar
$47K install from a quote request written off eight months earlier
I didn't think old leads would convert. Then we pulled a $47K solar job from someone we'd written off 8 months ago.
Sam
Solar
Questions solar companies ask
Why do solar leads go cold?+
Usually speed. If a quote request sits for a day or two, the homeowner has already talked to two or three other companies. Add in weekend leads with nobody to answer them and long financing decisions, and most quote requests quietly stall. The interest was real. The follow-up just ran out.
Can solar quote requests from six or twelve months ago still convert?+
Yes, and that is often the point. Circumstances change. Incentives improve, a roof gets replaced, or the homeowner simply needed a nudge. We have seen quote requests over a year old book a fresh survey because the timing finally lined up.
How is this different from the follow-up my consultants already do?+
It does not replace them. Your team calls fresh leads once or twice and moves on, which is the right call for their time. We work the 70 to 80 percent that fell through the cracks, by text, patiently, until we know who is still interested.
What does it cost to try?+
Nothing upfront. We prove it first on a sample of your list with a free Hand-Raise Test. Once you see real reply rates and booked surveys, we agree on a price per call or sale that works for both of us.
See it for yourself
Try the demo, then try to break it
This is the same conversation your old solar companies leads would get. Reply the way a real customer would, throw curveballs at it, and see how it holds up. It is free and there is nothing to sign up for.
Free Hand-Raise Test on a sample of your own list. You only pay when it works.