Lead reactivation for law firms and legal intake teams
Sign more retainers from the case inquiries that already slipped away
Up to 40 percent of law firm leads never get a response at all, and most prospects hire the first firm that answers. We go back through the case inquiries that called after hours or said 'I'll think about it,' restart the conversation by text, and hand intake the ones ready to sign. You only pay when a case signs.
On this page
In personal injury and legal intake, this is the quiet crisis:
- Case inquiries who called after hours and sat until Monday, by which point they hired someone else
- Intake overwhelmed during a campaign spike, so leads fall through the cracks
- 'I'll think about it' no-shows who signed a retainer down the street
- Big ad and LSA spend with a 10 to 20 percent conversion rate, meaning most inquiries are wasted
- Speed to lead measured in hours when it needed to be minutes
Does this sound familiar?
In injury work speed to lead is life or death, and you know it. Do not call back in five minutes and another firm signs the retainer. So the after-hours and weekend inquiries that sit until Monday are already gone, and when a campaign spikes, intake gets buried and cases fall straight through. Some of the 'I already have a lawyer' crowd are not happy with the one they have got. We go back through every unconverted inquiry by text, re-engage the ones who still have an injury and no representation they trust, keep every message reviewed for bar compliance since this is follow-up with people who contacted you, and route the live ones to your intake team ready to sign. We will not touch anything your compliance team has not approved. But of the inquiries your firm already paid Google and the LSAs to generate last year, how many never got a second call?
How we reactivate law firms and legal intake teams leads
We text your unconverted inquiries, referencing the type of case or legal matter they originally asked about. The conversation checks whether they found representation and books a consultation when they confirm they still need help.
Every message is built for bar compliance and reviewed with your team. This is follow-up with people who already contacted your firm, not solicitation. The AI reaches them by text, qualifies the case, and routes signed-ready prospects to intake.
The speed-to-lead problem in legal intake
Industry surveys put the number at up to 40 percent of law firm leads that never get a response at all, and 35 to 78 percent of clients hire the first attorney who responds to them. We recover the inquiries that fell through because of slow or inconsistent follow-up.
How we handle the sensitivity of legal inquiries
Legal matters are personal. The conversation is calibrated to be respectful and non-presumptive. We do not diagnose, advise, or promise outcomes. Technical or case-specific questions get immediately redirected to your attorneys.
What those leads are actually worth
Say your firm has 3,000 unconverted inquiries. If 15 to 25 percent engage and 3 to 5 percent sign, that is 13 to 37 new cases. At a $15,000 average contingency fee, that is $195,000 to $555,000, which can rival an entire quarter's ad budget, recovered from inquiries you already paid for.
Reactivating law firms and legal intake teams leads across Alberta
We work with law firms across Alberta and beyond. Edmonton and Calgary firms in personal injury, family law, and real estate law tend to have the largest unconverted inquiry lists.
Not in Alberta? The Hand-Raise Test works on any opted-in list anywhere in Canada or the United States. Get in touch.
The honest objection
Can't I just text them myself?
You can, and a few owners try it. They block off an afternoon, fire out forty texts, catch a couple of replies, then a customer walks in and the list sits untouched for another month. Doing it by hand is slow, it never really gets finished, and it competes with everything else on your plate.
The bigger issue is what you actually say. A quick “hey, still interested?” gets ignored. The messages we send to your old leads come from years of direct-response marketing, built on Dean Jackson's nine-word email and the questioning method from Neil Rackham's SPIN Selling. They are short, they feel personal, and they are written to reopen a real conversation instead of sounding like a pitch. That wording is the part most people get wrong, and it is the difference between a list that stays silent and one that books calls.
Dean Jackson's nine-word email
Short, curious, and almost impossible to ignore. It earns a reply without asking anyone to commit to anything, so the conversation starts on their terms.
SPIN Selling by Neil Rackham
Questions that surface the real problem before anyone pitches a thing. The people who answer are the ones actually ready to do something about it.
I'm not going to pretend it is magic. A message can only wake up someone who had genuine interest in the first place. What we do is make sure the ones who did hear from you in a way that actually gets a response, which is usually more than a busy team gets doing it between everything else.
What a real hand-raise looks like
We only send you people worth picking up the phone for
A booked call is easy to fake. A good one is not. Before anyone reaches your calendar, they clear the same three bars:
They have the exact problem you fix
And they are looking for a fix right now, not someday. We only put people in front of you who are dealing with the thing you solve at the moment we talk to them.
They can afford your best option
Not just your cheapest package. These are people with more than enough budget for your highest-priced product or service, so your team is never talking someone into something they cannot buy.
They are ready to move now
They want to move forward with you on the call, right there and then. Not "let me think about it" for another quarter. Ready to take the next step while you have them.
Anyone who does not clear all three never lands on your calendar. Your team spends its time closing the people who are ready, not sorting through tire-kickers.
The numbers across every list we have worked
$2.3M+
Found revenue
47%
Avg reply rate
250+
Businesses served
48hrs
To first result
Questions law firms and legal intake teams ask
Why do so many law firm leads not convert?+
It is usually intake, not marketing. Up to 40 percent of leads get no response, and most people hire whoever answers first. Marketing brings the inquiry; the gap is the follow-up after hours and during spikes.
Can old case inquiries still sign a retainer?+
Often yes. The injury and the need did not disappear. Some are unhappy with their current firm, some never got called back. We reach them by text, qualify the case, and route the ready ones to intake.
Is texting old inquiries compliant?+
We build every message for bar compliance and review it with your team before launch. This is follow-up with people who already contacted your firm, which is different from cold solicitation. We work only opted-in inquiries.
What does it cost to try?+
Nothing upfront. We prove it on a sample of your unconverted inquiries first, then agree on a price per signed case or booked consult once you see it working.
See it for yourself
Try the demo, then try to break it
This is the same conversation your old law firms and legal intake teams leads would get. Reply the way a real customer would, throw curveballs at it, and see how it holds up. It is free and there is nothing to sign up for.
Free Hand-Raise Test on a sample of your own list. You only pay when it works.